Imprint &
Data privacy notice


Peter Schönherr Handelsgesellschaft m.b.H. & Co KG
Oberdorf 1
6167 Neustift
Tel. +43 5226 3690

Company Address: Peter Schönherr Handelsgesellschaft m.b.H. & Co KG,
Oberdorf 1, 6167 Neustift, Österreich
VAT: ATU 30889303

Company registration: FN 23210/h
Commercial Court of registration: Regional Court of Innsbruck, Austria
Chamber affiliation: Wirtschaftskammer, Fachverband Handel
Regulatory authority: Bezirkshauptmannschaft Innsbruck/Landesgericht Innsbruck
Chief Executive Officer: Peter Schönherr
Trade with sports articles, sport fashion and Ski Rental 

Date Privacy Notice

As the protection of your personal data is very important to us, we strictly adhere to the statutory provisions as set forth in the Data Protection Act and the GDPR when collecting and processing your personal data.

In the following, we inform you in detail about the scope and purpose of our data processing as well as your rights as data subject. Therefore, please read our Data Privacy Notice thoroughly before you continue using our website and provide your consent to data processing if applicable.

Personal data
In general, you can use our website without disclosing any personal data. However, the use of individual services can be subject to deviating provisions which we will point out to you separately. If you wish to use our booking and lending services, it will, in particular, be necessary to provide us with certain data for this purpose.

Thus - apart from the cookies described in detail hereinafter - we generally only collect and store such data which you provide to us yourself by entering them into our input screen or through any other active interaction with our website.

Personal data means any information relating to an identified or identifiable natural person. This includes, for example, your name, your address, telephone number or date of birth, but also any items and services that you book through our booking platform.

Use of cookies
a. In case of a merely informative use of our website, i.e. if you do not use any of our services or transfer information in any other way to us, we will only collect personal data that your browser transfers to our server. If you wish to visit our website, we will collect the following data, which are technically necessary for us to display our website to you and to ensure its stability and security based on our legitimate interest in accordance with Art. 6 (1) sentence 1 point (f) of the GDPR:
 IP address
date and time of the request time zone difference to Greenwich Mean Time (GMT) content of the request access status / http status code the transferred data volume website from which the request originates browser used operating system and its interface language and version of the browser software

b. In addition to the above-mentioned data, cookies will be stored on your computer when you use our website; these are small text files that are stored on your hard disk as assigned by the browser that you use and which allow the entity placing the cookies (in this case, us), to transfer certain information. On the one hand, we need these cookies to recognise you as a user of the website and on the other hand, to be able to make the bookings that you place through the shopping basket while using our services transparent.

c. Our website uses the following types of cookies, the scope and functionality of which are explained below:

Transient cookies
Transient cookies will automatically be deleted when you close your browser. This includes, in particular, session cookies that store a so-called session ID with which various requests from your browser can be assigned to the common session. This will allow your computer to be recognised if you return to our website, and these session cookies will be deleted when you log out or close the browser.

Persistent cookies
Persistent cookies will be deleted automatically after a pre-defined period, which can be different depending on the cookie. However, you may delete the cookies in your browser settings at any time.

d. You have the option to change your browser settings in a way in which you will, for example, be able to reject the acceptance of third party cookies or of all cookies. However, we have to notify you that in such a case, you may no longer be able to use all functions of our website.

e. We also use cookies on our website so as to be able to identify you on any subsequent visits, if you have an account with us - otherwise you need to newly log in for each visit.

f. We use the marketing tool Google Analytics on our website.

Google Analytics is a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The cookies used for that purpose generate information about your use of this website and will normally be transferred to a Google server and stored there.

Google uses this information on our behalf to analyse your use of our website, to compile reports about the website activities and to provide further services that are connected with the use of this website and of the internet for the website operator. IP addresses that Google Analytics transmits from your browser will not be combined with other data from Google.

You may prevent that the cookies required by Google Analytics be stored on your computer by changing the settings of your browser software; however please note that you may not be able to fully use all functions of this website in this case. You may prevent any data generated by the cookie and relating to your use of the website (incl. your IP address) from being collected and transferred to and processed by Google by downloading and installing the browser plug-in that is available under the following link:

If you wish to obtain more information on type, scope and purpose of the data collected by Google, we recommend reading their data privacy provisions.

Collection and processing of personal data & storage period

We use any personal data that we collect through the above-mentioned cookies or by your explicit provision for the purpose of maintaining our website services, to enable the bookings you make through our booking tools and, subsequently, for direct marketing purposes. While certain data you provide on our booking tool will be collected for the purpose of taking steps prior to entering into a contract or for the performance of a contract, we process data to maintain our services and for marketing purposes on the basis of our legitimate interest.

In certain tools it is possible that you provide us with data and grant consent for an intended data processing, but, in such case, we will give you a separate notice. Otherwise, we will use the personal data provided by you exclusively to fulfil the purpose of processing indicated in each case, e.g. to send advertising and information material to existing customers by observing the TKG [Telecommunications Act].

The purpose of the processing of your data is (in this connection), essentially, the operation of our website and the targeted provision of company-specific information, including the presentation of goods and services we offer (marketing). Any further use of your data only takes place to the extent that you provided us with your prior and express consent. You can withdraw your consent at any time with effect for the future - as set forth in more detail below.

In general, we store data which you provided us with only for customer support or for marketing and information purposes, until expiry of three years after our last communication. However, we will erase your data before expiry of such period if you so request to the extent this is not prevented by applicable statutory provisions.

In the event of a contract initiation or conclusion, we will process your personal data after the full performance of the contract until the expiry of the guarantee, warranty, limitation and statutory retention periods to which we are subject, and until conclusion of any legal disputes for which we need the data as legal evidence.

Via the website you can get to the external service INTERSPORT Rent, which you can use to book your ski equipment online. The data entered there is subject to the data privacy policy by INTERSPORT Rent.


Our Internet presentation uses several plugins by Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. You can recognize these plugins either on the blue "F" of Facebook or because this plugin is marked with the word "Facebook". When interacting with the functions of the plugin, e.g. pressing the "Like" button, this information will be sent from your browser directly to Facebook and stored there. Further processing of the data is incumbent on Facebook, please refer to the respective conditions and setting options from the data privacy policy of Facebook. Persons responsible for the processing of personal data, if an affected person lives outside the US or Canada, are Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. If you want to prevent personal data from being transmitted to Facebook, log out of Facebook before visiting our website.


Functions of the service Instagram are integrated in our site. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can links our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit of our pages with your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data and their use by Instagram. More information on this can be found in the Data Privacy Statement of Instagram


This website uses Google Maps for the display of map information. When using Google Maps, Google also collects, processes and uses data about the use of the Maps features by visitors to the Websites. For more information about Google's data processing, please refer to the Google Privacy Policy at . There you can also change your settings in the privacy center, so that you can manage and protect your data.


You have the option to subscribe for our newsletter free of charge. In this newsletter you will receive, in regular intervals, current news and information about our company and tailor-made advertising on the sports items available from us and our locations.

We will check the email address you entered in our registration form in order to see whether you actually wished to receive newsletters from us and our franchise partners. This will be done by sending an email to the email address you registered, the receipt of which you may confirm by clicking on the link provided. After having confirmed this email, you will be registered for receiving our newsletter. (Double opt-in)

We will store your IP address, the date and time of your registration when you first subscribe to the newsletter for security reasons to be prepared in the event that any third party abuses your email address and subscribes to the newsletter without your knowledge. No other data will be collected or processed for the newsletter subscription; the data will exclusively be used for receiving the newsletter.

We use the newsletter to provide you with regular updates about our offers. To receive our newsletter, you will need a valid email address. We will then check the email address entered to ensure that you are actually its owner or if its owner has agreed to receive our newsletter. By registering for the newsletter, we will save your IP address and date and time of registration. This will be used in case a third party misuses your email address to subscribe to our newsletter without your knowledge.

We will not compare the data collected during newsletter registration with any other data that might be collected by other components of our site.

We use MailChimp to send our newsletter to our subscribers. MailChimp is a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA.

The data stored when you registered for the newsletter (email address, name, IP address, and time and date of registration) will be sent to a server operated by The Rocket Science Group in the United States and stored there in accordance with its Safe Harbour Agreement.

Further information about the data protection offered by MailChimp can be found at:

You may cancel your newsletter subscription and revoke your consent to the storage of this data at any time with future effect. For instructions to take this step, please refer to the confirmation email and each newsletter.


We employ numerous technical and organisational security measures in order to protect your personal data against manipulation, loss, destruction and access by unauthorised third parties. Our security measures are subject to ongoing improvements in accordance with technological developments on the internet.

Your rights

In accordance with the General Data Protection Regulation and the Data Protection Act, you as data subject have the following rights and remedies:

Right to Access (Art. 15 of the GDPR)

As data subject affected by the data processing activities, you are entitled to request information as to whether and, if so, which personal data relating to you is processed. For your own protection – to prevent unauthorised parties from obtaining information on your data – we will verify your identity in an appropriate manner.

Right to Rectification (Art. 16) and Erasure (Art. 17 of the GDPR)

You are entitled to request immediate rectification of inaccurate personal data relating to you or – taking into account the purposes of data processing – completion of incomplete personal data as well as erasure of your data to the extent the criteria under Art. 17 of the GDPR have been fulfilled.

Right to Restriction of Processing (Art 18 of the GDPR)

Under the applicable statutory conditions, you are entitled to restriction of processing of all personal data collected. From the date of the request for restriction, such data will only be processed subject to your individual consent or for the establishment and exercise of legal claims.

Right to Data Portability (Art. 20 of the GDPR)

You can request unhindered and unrestricted transfer of collected personal data to you or a third party.

Right to Object (Art. 21 of the GDPR)

You have the right to object, on grounds relating to your particular situation, at any time, to any processing of the personal data relating to you which is necessary to safeguard our or a third party’s legitimate interests. After such objection, your data will no longer be processed, unless there are compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing is made for the establishment, exercise or defence of legal claims. You can object to data processing for the purpose of direct marketing with effect for the future at any time.

Withdrawal of Consent

Should you have provided us with a separate consent to the processing of your personal data, you may withdraw that consent at any time. Such withdrawal applies to the lawfulness of the processing of your personal data after you declared it towards us.

If you take a measure to assert your rights under the GDPR set forth above, Intersport shall provide a statement on the measure requested or comply therewith without undue delay, however no later than within one month after receipt thereof.

We will react to all reasonable requests free of charge and as fast as possible, subject to the statutory provisions.

The data protection supervisory authority is competent for requests regarding a breach of the right to access, breach of the right to secrecy, rectification or erasure.

Contact Information / Contact Person / Data Protection Officer

Phone: +43 5226 3690

Contact person: Reinhard Thaler